Carl website Wine Show landing image.jpg
Carl website Wine Show spotlight image.jpg
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Carl Istanbul 3a.jpg
Carl website Wine Show landing image.jpg

Commercials Film TV Director


"Absolutely Charming, Unabashedly Offbeat" -- Variety Magazine

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Commercials Film TV Director


"Absolutely Charming, Unabashedly Offbeat" -- Variety Magazine

Commercials

Great commercials are all about emotional engagement.  Emotional engagement…  well, that’s all about good storytelling, and good storytelling? That relies on thoughtful direction, a tight script and well-cast characters.

Get these fundamentals right and you'll serve up emotional depth that will hook your audience from start to finish.

Ford - EcoSport

Philips - Wake-up Light

Fiat Punto - Evo

Omo - Dirt is Good

Samsung - Smartmove

Kellogg's - Nutrition

Kelllogg's - Little Farmers

Carl website Wine Show spotlight image.jpg

Spotlight - The Wine Show


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Spotlight - The Wine Show


Spotlight

Welcome to Spotlight.  This section showcases Carl's latest campaigns.

This month we take a special inside look at Carl's latest directorial television project,  The Wine Show.  Spanning the globe from Chile to Australia it's the story of wine culture, the people behind it, their history, their passion and the overall quest for perfection.  Combining deep narrative, beautiful cinematography and Carl's trademark table-top expertise for the ultimate experience.

It's the TV wine show everybody has been waiting for.

The Wine Show - Chile Teaser

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Table Top


Beautiful food. Engaging performances. One director.

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Table Top


Beautiful food. Engaging performances. One director.

Table Top

One director for both table-top and live action, what a great idea. Now it’s a reality.

Why split table-top and live action between two different directors? That’s two companies, two pay packets, and two visions.

Working with a stable of international food stylists, DOPs and special-effects magicians, I can offer everything in one place, within a single bid and budget.

To find out more about my unique one director offering get in touch

Maggie - Family

McDonald's - Summer

Zott - Sahne Jogurt

Gusto - Food Experts

Philips - Blender Infomercial

Philips - Blender Speed Touch

Carl Istanbul 3a.jpg

Man with a Movie Camera...


Bio, Production History, Set Photos.

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Man with a Movie Camera...


Bio, Production History, Set Photos.

The youngest ever recipient of the BAFTA SHELL FULLBRIGHT SCHOLARSHIP in Film and Television I studied screenwriting at the university of California. The Cutter, starring Brian Cox, secured the Oscar shortlisting and led to the much-loved British surf movie Blue Juice staring Ewan McGregor and Catherine Zeta Jones.

I’ve worked as writer and director in the UK and the USA, with extensive experience of both the global and independent broadcast sectors, scripting for US studios, the BBC and C4. I was a brand advocate for Sony worldwide, directed and produced a documentaries, online videos, branded content commercials and films.

I'm a people person, which probably motivates my love of stories and the dominance of narrative found within my commercial work. I believe no one buys a product just because it looks good: we buy it because we “feel” something about the product or situation it’s in. To create that feeling you have to engage. To engage you have to tell that product’s emotional story in the right way.

And what if you have no dialogue? What if a character has to feel something in a single frame and convey that feeling on screen? I can tell you what the guys in Olivio Tug were thinking at every given moment, because I told them what to feel. The proof is in the final result.

They teach this stuff at film school, and I went to the best, but you have to do it for it to become instinct.

So if you’re looking for a director who can emotionally hook audiences through character and narrative, give me a call. I love stories and I’d be happy to chat even if it’s just about ideas.