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Commercials Film TV Director


"Absolutely Charming, Unabashedly Offbeat" -- Variety Magazine

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Commercials Film TV Director


"Absolutely Charming, Unabashedly Offbeat" -- Variety Magazine

Commercials

Great commercials are all about emotional engagement.  Emotional engagement…  well, that’s all about good storytelling, and good storytelling? That relies on thoughtful direction, a tight script and well-cast characters.

Get these fundamentals right and you'll serve up emotional depth that will hook your audience from start to finish.

Kellogg's - Nutrition

Philips - Wake-up Light

Fiat Punto - Evo

Omo - Dirt is Good

Samsung - Smartmove

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Spotlight - Kellogg's


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Spotlight - Kellogg's


Spotlight

This month we take a tour of Carl's superb new series of online films for Kellogg's.  We showed the inside of the modern family breakfast with Kellogg's Nutrition; filmed using five GoPro cameras inside cereal boxes.  We gained an inside view of Kellogg's charity work, showing the human faces behind their breakfast club contributions.  Kellogg's Little Farmers goes even deeper by showing the wheat farms they use and the farmers who grow them.  Taking a group of children to experience and learn where their food comes from.  Check out more at the Kellogg's Field Trip website.

Kellogg's - Nutrition

Kellogg's - Everyday

Kellogg's - Little Farmers

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Spotlight - Philips


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Spotlight - Philips


Spotlight

Welcome to Spotlight.  This section showcases Carl's latest campaigns.

This month we shine a light on Carl's excellent new range of Philips commercials.  First up we have a great example of Table-Top with this wonderfully polished film and infomercial combo. Shot in the studio using the latest Phantom and Alexa technology both films combine techincal excellence with a home cooked style.

Philips - Blender

Philips - Blender Infomercial

Complimenting these new films is the first of a viral series made for the new Philips wake up light. It showcases Carl's first great passion, performance.  This quirky new film was a low budget labour of love shot over and eight hour period on location.

Philips - Wake-up Light

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Table Top


Beautiful food. Engaging performances. One director.

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Table Top


Beautiful food. Engaging performances. One director.

Table Top

Maggie - Family

McDonald's - Summer

Zott - Sahne Jogurt

Gusto - Food Experts

Philips - Blender Infomercial

One director for both table-top and live action, what a great idea. Now it’s a reality.

Why split table-top and live action between two different directors? That’s two companies, two pay packets, and two visions.

Working with a stable of international food stylists, DOPs and special-effects magicians, I can offer everything in one place, within a single bid and budget.

To find out more about my unique one director offering get in touch

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Film & TV


Oscar Shortlisted. Director of cult classics. Documentary + online.

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Film & TV


Oscar Shortlisted. Director of cult classics. Documentary + online.

The Cutter

Oscar Shortlisted

Oscar shortlisted, multi-award winning short The Cutter was described by Philip French in the Observer as “A crisp, truly shocking comedy”. Starring Brian Cox, Nigel Davenport and Paul Reynold the film tells the story of a garrulous teenager determined to follow in his father footsteps and become a contract killer, cutthroat razor specialist.

Blue Juice

Cult Classic

Catherine Zeta Jones, Ewan McGregor and Sean Pertwee head an all-star cast in what has become a cult classic, Britain’s only surf comedy.  Almost 30 JC must decide between a wave chasing odyssey and commitment to the love of his life. As passions race his out of control mates turn up to lend a disastrous hand.

Boris's Capital

Documentary Feature

With access to the man before he was famous this engaging and illuminating documentary charts Boris Johnson’s mayoral race. Watch as the man changes from unruly bicycling editor into one of England’s most powerful leader and the major of the country’s capital. Boris’s Capital.

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Is it me...


An inside look at the industry through the eyes of a director-for-hire...

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Is it me...


An inside look at the industry through the eyes of a director-for-hire...

BLOG ENTRY: 15 DEC 2014

Deck the halls with social media, 
Facebook, Flickr, YouTube, In-sta-gram 
Tis the season to be trending, 
Twitter, twitter, tweet , t-wit, t-tumblr 

Holy Santa, the world’s gone hashtag–tastic. Monty and Mabel are trending, good old Coca-Cola's making everyone happy, but Magic and Sparkle might just have taken the Christmas crown.

Seems Patrick Bousquet-Chavanne, has gone all out for M+S “switched to promotional activity on social media such as Twitter, Facebook and Tumblr" rather than TV.  So now it’s official, forget the mistletoe, switch on the iPad and have yourself a virtual Christmas and don’t forget the death star decorations.

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BLOG ENTRY: 22 OCT 2014

I never travel light.  People laugh at my luggage.  Producers have been known to balk at my baggage.  I can take it, I like to be prepared: warm feet = happy shooting.  So let’s talk clothes,

NEWS

I’m delighted to join froehlich-management who will be replacing the folks at Cream.  Annex is still my home in the UK and if you fancy flying south to avoid the winter blues pack your shorts and join me at Grinder in Cape Town.  Talking shorts…

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BLOG ENTRY: 22 APRIL 2014

“Good morning, this is your wake up call.”

Bleary eyed and jet lagged my retinas focus on the digital display - 4.00am?!

Like all crew, I’m used to early calls, but 4am, must be a mistake. I head for reception. “Good morning Sir, how may I help you?” beams the concierge. “My wake up call, it’s 8am, not 4am.” “Oh I’m sorry”, we'll fix that right away” but before I say, “how?!”, Mr Enthusiastic announces, “You're all set. That’s 8am for 203, you have a great day!”  

Welcome to New York, the City that never sleeps...   continue reading

 

 

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Man with a Movie Camera...


Bio, Production History, Set Photos.

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Man with a Movie Camera...


Bio, Production History, Set Photos.

The youngest ever recipient of the BAFTA SHELL FULLBRIGHT SCHOLARSHIP in Film and Television I studied screenwriting at the university of California. The Cutter, starring Brian Cox, secured the Oscar shortlisting and led to the much-loved British surf movie Blue Juice staring Ewan McGregor and Catherine Zeta Jones.

I’ve worked as writer and director in the UK and the USA, with extensive experience of both the global and independent broadcast sectors, scripting for US studios, the BBC and C4. I was a brand advocate for Sony worldwide, directed and produced a documentaries, online videos, branded content commercials and films.

I'm a people person, which probably motivates my love of stories and the dominance of narrative found within my commercial work. I believe no one buys a product just because it looks good: we buy it because we “feel” something about the product or situation it’s in. To create that feeling you have to engage. To engage you have to tell that product’s emotional story in the right way.

And what if you have no dialogue? What if a character has to feel something in a single frame and convey that feeling on screen? I can tell you what the guys in Olivio Tug were thinking at every given moment, because I told them what to feel. The proof is in the final result.

They teach this stuff at film school, and I went to the best, but you have to do it for it to become instinct.

So if you’re looking for a director who can emotionally hook audiences through character and narrative, give me a call. I love stories and I’d be happy to chat even if it’s just about ideas.