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Commercials Film TV Director


"Absolutely Charming, Unabashedly Offbeat" -- Variety Magazine

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Commercials Film TV Director


"Absolutely Charming, Unabashedly Offbeat" -- Variety Magazine

Commercials

Great commercials are all about emotional engagement.  Emotional engagement…  well, that’s all about good storytelling, and good storytelling? That relies on thoughtful direction, a tight script and well-cast characters.

Get these fundamentals right and you'll serve up emotional depth that will hook your audience from start to finish.

Kellogg's - Nuitrition

Philips - Wake-up Light

Fiat Punto - Evo

Omo - Dirt is Good

Samsung - Galaxy Smartmove

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Table Top


Beautiful food. Engaging performances. One director.

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Table Top


Beautiful food. Engaging performances. One director.

Table Top

Fol Epi - Hidden Treasure

McDonald's - Summer

Zott - Sahne Jogurt

Gusto - Food Experts

Maggi - Family

One director for both table-top and live action, what a great idea. Now it’s a reality.

Why split table-top and live action between two different directors? That’s two companies, two pay packets, and two visions.

Working with a stable of international food stylists, DOPs and special-effects magicians, I can offer everything in one place, within a single bid and budget.

To find out more about my unique one director offering get in touch

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Film & TV


Oscar Shortlisted. Director of cult classics. Documentary + online.

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Film & TV


Oscar Shortlisted. Director of cult classics. Documentary + online.

The Cutter

Oscar Shortlisted

Oscar shortlisted, multi-award winning short The Cutter was described by Philip French in the Observer as “A crisp, truly shocking comedy”. Starring Brian Cox, Nigel Davenport and Paul Reynold the film tells the story of a garrulous teenager determined to follow in his father footsteps and become a contract killer, cutthroat razor specialist.

Blue Juice

Cult Classic

Catherine Zeta Jones, Ewan McGregor and Sean Pertwee head an all-star cast in what has become a cult classic, Britain’s only surf comedy.  Almost 30 JC must decide between a wave chasing odyssey and commitment to the love of his life. As passions race his out of control mates turn up to lend a disastrous hand.

Boris's Capital

Documentary Feature

With access to the man before he was famous this engaging and illuminating documentary charts Boris Johnson’s mayoral race. Watch as the man changes from unruly bicycling editor into one of England’s most powerful leader and the major of the country’s capital. Boris’s Capital.

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Is it me...


An inside look at the industry through the eyes of a director-for-hire...

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Is it me...


An inside look at the industry through the eyes of a director-for-hire...

BLOG ENTRY: 22 APRIL 2014

“Good morning, this is your wake up call.”

Bleary eyed and jet lagged my retinas focus on the digital display - 4.00am?!

Like all crew, I’m used to early calls, but 4am, must be a mistake. I head for reception. “Good morning Sir, how may I help you?” beams the concierge. “My wake up call, it’s 8am, not 4am.” “Oh I’m sorry”, we'll fix that right away” but before I say, “how?!”, Mr Enthusiastic announces, “You're all set. That’s 8am for 203, you have a great day!”  

Welcome to New York, the City that never sleeps...   continue reading

BLOG ENTRY: 26 FEB 2014

We want it to look like the Mediterranean... Could be the South of France but no palm trees, the client doesn’t like Palm trees. Southern Italy works, but not Sicily. Why? I ask, as a Sicilian.  The people are 'too dark'. Physically or emotionally? The question is ignored, the briefing goes on… Basically it’s Rome, but by the sea, without old buildings.  No old buildings? No, we like old buildings, just not that old.

You’ve all seen the TVC featuring the location scout, it’s pretty close to the truth. Except these days, location scouts are history...   continue reading

 

BLOG ENTRY: 13 DEC 2013

Let’s set the record straight, I was not on holiday.

Just because I took a break from the blog doesn't mean I was taking it easy. No beach side point break for me. Directors don’t do holidays. Holidays are for teachers, government officials and the big man in the red jacket: what a gig, one day a year and the rest, an endless summer… yo ho ho baby!

But as they say, a change is as good as a rest... continue reading

 

 

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Man with a Movie Camera...


Bio, Production History, Set Photos.

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Man with a Movie Camera...


Bio, Production History, Set Photos.

The youngest ever recipient of the BAFTA SHELL FULLBRIGHT SCHOLARSHIP in Film and Television I studied screenwriting at the university of California. The Cutter, starring Brian Cox, secured the Oscar shortlisting and led to the much-loved British surf movie Blue Juice staring Ewan McGregor and Catherine Zeta Jones.

I’ve worked as writer and director in the UK and the USA, with extensive experience of both the global and independent broadcast sectors, scripting for US studios, the BBC and C4. I was a brand advocate for Sony worldwide, directed and produced a documentaries, online videos, branded content commercials and films.

I'm a people person, which probably motivates my love of stories and the dominance of narrative found within my commercial work. I believe no one buys a product just because it looks good: we buy it because we “feel” something about the product or situation it’s in. To create that feeling you have to engage. To engage you have to tell that product’s emotional story in the right way.

And what if you have no dialogue? What if a character has to feel something in a single frame and convey that feeling on screen? I can tell you what the guys in Olivio Tug were thinking at every given moment, because I told them what to feel. The proof is in the final result.

They teach this stuff at film school, and I went to the best, but you have to do it for it to become instinct.

So if you’re looking for a director who can emotionally hook audiences through character and narrative, give me a call. I love stories and I’d be happy to chat even if it’s just about ideas.

Spotlight


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Spotlight


Welcome to Spotlight.  This section showcases Carl's latest brand campaigns and viral films each displayed with their own unique focus and insight.

This month we shine a light on Carl's excellent new range of Philips commercials.  First up we have a great example of Carl's niche Table-Top love with this wonderfully polished set of film / infomercial combo

Complimenting these great new films comes Carl's first great passion; performance!  This brilliant Philips viral